Marketing Specialist
Location: Madrid | Full-time | Reports to: Head of Marketing

Are you passionate about digital marketing, brand building, and lead generation? At LHH Spain, were looking for a Marketing Specialist to support our public employment and training projects by boosting visibility, generating leads, and managing our digital presence.

Your Mission

Develop and execute multi-channel marketing strategies to increase brand awareness and generate qualified leads in the B2B and B2C market.

Key Responsibilities

Digital Marketing & Lead Generation

• Develop and optimize digital campaigns (SEM, LinkedIn Ads, X/Twitter Ads) aligned with audience targeting goals.
• Manage and update website content, blog posts, landing pages and CTAs to maximize SEO and conversion.
• Track and analyze campaign KPIs (CTR, ROI, conversion rates), applying performance-driven insights.
• Plan and execute integrated lead generation strategies across paid and organic channels.
• Collaborate with sales teams to align MQL/SQ/PQL definitions and improve funnel conversion.

Social Media & Content Strategy

• Design and implement content plans that drive brand visibility, engagement, and leads across LinkedIn and other channels.
• Create and schedule engaging, brand-aligned posts using Hootsuite or similar tools.
• Monitor engagement and audience growth, optimizing posts based on analytics.
• Collaborate with internal design teams or agencies to produce creative assets (banners, infographics, videos, etc.).

Website & SEO Management

• Coordinate with internal stakeholders to develop and maintain SEO-optimized pages.
• Ensure on-page SEO best practices are applied to all new and existing content.
• Propose and develop new web sections aligned with business priorities and campaigns.

CRM & Email Marketing

• Build and manage email campaigns in Pardot and Salesforce, tailored to different audience segments.
• Design automated journeys, newsletters, and drip campaigns with clear conversion goals.
• Create forms and landing pages to capture and nurture leads.
• Monitor open rates, click-through rates, and engagement to continuously improve performance.

Events & Brand Activation

• Support the planning and marketing of online and in-person events such as webinars, conferences, roundtables, and public programs.
• Coordinate all marketing assets and communications before, during, and after events to maximize visibility and engagement.
• Develop speaker materials, invitations, registration pages, and post-event follow-up content.
• Collaborate with internal teams to ensure brand consistency and accurate messaging across all event-related materials.

Collaboration & Asset Development

• Work with internal communications, PR, corporate branding, external agencies, and design teams to produce campaigns and materials that reflect our values and tone of voice.
• Help create best-in-class content assets that align with audience insights, campaign goals, and global brand guidelines.
• Ensure campaigns and deliverables are adapted to local market needs while maintaining brand coherence.

What We’re Looking For

• 3 - 5 years of experience in B2B and B2C marketing and lead generation.
• Hands-on experience with SEM, email marketing, social media management, and marketing automation.
• Experience coordinating events (virtual and in-person).
• Strong analytical mindset with the ability to interpret metrics and optimize performance.
• Fluent English (C1 minimum).
• Proactive, collaborative, and highly organized with excellent communication skills.

Posting date: 23-07-2025